At the start of this year I wrote a line I believed completely. You have zero excuses left not to live your best life. Now with AI you're a few questions away from getting what you want. I meant it as good news. Encouragement. Go build the thing, the tools are finally in your hands.

I've been sitting with the darker half of that sentence ever since. If AI really did take the excuses away, then the excuse was never the thing stopping me.

Think about what you used to hide behind. I need to learn to code first. I need a designer. I need to do more research. I need the right stack, the right framework, a week to plan it properly. Every one of those felt real, and every one of them bought time. For years I told myself I'd build my own products once I actually learned to code. Then AI taught me, or close enough, and I vibe coded my way to shipping Bordful and Epigraph Media anyway. The wall I'd been standing behind turned out to be a few prompts thick.

What sits under the excuse is always the same, and I've named it before. Fear that it flops and you look stupid. Fear that it works and now you have to keep going. Research and planning week and one more course were never preparation. They were a way to stay safe by never shipping. I couldn't see it for what it was, because prep looks like work and feels like progress.

This is the part most people have backwards right now. The fear in the air is that AI is going to replace you. Maybe it takes some of what you do. But the more honest fear, the one nobody posts about, is that AI just removed your last good reason not to start. It does the research in seconds. It writes the first version of the code, the email, the page. It hands you the exact thing you said you were waiting for. And if you still don't move, you finally have to admit what was in the way the whole time. It wasn't the skill or the time. It was you, scared, the whole time.

There's a clean line around what AI will and won't do for you here. It will draft the hard message. It won't make you send it. It will generate the post. It won't publish it under your name. It will price the offer. It won't sit in the quiet after you say the number out loud. I learned to read that fear as a compass, the stomach drop that marks the work that actually matters. AI can take you right up to the edge. The step off it is still yours.

And the thing you're scared of, that everyone will watch you fail, mostly isn't real. No one cares as much as you think they do. They're too busy being scared of their own list.

So I'll finish the thought I started in January. The excuses are gone, and that's not the easy good news I made it sound like. It means the only variable left is whether you'll do the thing you already know you should do, while it still scares you. AI can hand you everything except the nerve.

What were you actually waiting for?