20 Key Digital Marketing Facts and Statistics for 2024

From the rise of AI and personalization to the growing importance of sustainability and social good, these stats will give you a clear picture of where the industry is headed and what you need to do to stay ahead.

Here are some key digital marketing facts and statistics for 2024.

1. Conversion Rate Optimization: More than one in three marketing leaders cite conversion rates as a top KPI they prioritize tracking. Nearly two out of three marketers report that their average landing page conversion rate is less than 10%.

2. Email Marketing: Email marketing is one of the most effective channels for driving conversions, with a 2.8% conversion rate for B2C brands and a 2.4% conversion rate for B2Bs.

3. Mobile Search: Younger users prefer mobile search to desktop. 80% of Gen Z and 62% of millennials report primarily using mobile search. Most marketers report that mobile devices were responsible for more than half of their annual traffic.

4. Digital Ad Spend: Across the globe, digital ad spend is expected to grow to $667 billion in 2024.

5. SEO: SEO drives 1,000%+ more traffic than social media. 85% of marketers rely on website analytics and SEO tools for campaign tracking.

6. Social Media: Facebook is the most popular social media platform, used by 89% of B2B and B2C marketers around the world.

7. Video Content: Over 85% of internet users in the United States watch online video content monthly.

8. Mobile-Friendly: In 2024, mobile advertising will account for 77.3% of all digital ad spending.

9. Personalization: 80% of consumers are more likely to purchase from a brand that provides personalized experiences.

10. Interactive Content: Interactive content generates twice as many conversions as passive content.

11. AI in Digital Marketing: AI is changing everything from the way consumers behave and purchase to how businesses and departments operate.

12. Sustainability: Consumers are increasingly seeking out brands that show they are doing something for the good of society, not just their bottom line.

13. Social Listening: Social listening is the number one tactic used by marketers.

14. Blogging: Companies that prioritize blogging are 13 times more likely to experience positive ROI.

15. App Downloads: It's projected that there will be a staggering 258.2 billion app downloads in 2024.

16. Instagram: Over 90 million users on Instagram tap on shopping posts every month.

17. TikTok: TikTok is estimated to reach 1.29 billion users worldwide in 2024].

18. Hyper-Personalization: Customers crave personalized experiences, with 80% of consumers more likely to purchase from a brand that provides personalized experiences.

19. Interactive Content: Interactive content generates twice as many conversions as passive content.

20. GenAI: 'GenAI' rose to prominence with the launch of ChatGPT from OpenAI in late 2022, and many other generative AI tools are available for writing marketing plans and strategies.

These statistics and facts provide you with key insights on the most important digital marketing trends and priorities in 2024:

• Optimizing conversion rates, especially on landing pages and email, is critical for driving business results.
• Mobile search and advertising are increasingly dominant, especially with younger audiences.
• Digital ad spend continues to grow rapidly and will reach $667B globally.
• SEO, social media, video content, and mobile-friendly experiences are essential marketing channels and tactics.
• Personalization, interactivity, and AI are transforming how brands engage consumers and operate internally.
• Sustainability and social good are becoming key brand differentiators and purchase drivers.

To stay competitive, you must ensure your digital marketing strategies and investments align with these shifts in consumer behavior and technology.