Appendix A: The Easy Mode Checklist
Use this when you’re overwhelmed.
The Rule of One
- One outcome for today.
- One deep block before inputs.
- One ship per week.
- One channel per season.
The One‑Page Business (napkin version)
- Audience: who is this for?
- Pain: what are they trying to avoid?
- Promise: what outcome do they want?
- Offer: what do you sell?
- Price: how much?
- Proof: why should they trust you?
- Distribution: where do they already gather?
- Payment: how do they pay today?
The Subtraction Loop
- Question every requirement.
- Delete steps.
- Simplify what remains.
- Accelerate the cycle.
- Automate last.
The One‑Page Downside Plan
- Worst case:
- Likelihood:
- First pain point:
- Cheap insurance:
- Exit plan:
The Daily Template
- One outcome:
- One deep block (time + place):
- One ship action:
- One distribution action:
- One floor habit (movement / writing / selling):
Weekly Review (one page)
- Wins:
- What broke:
- What I learned:
- One change for next week:
- One ship for next week:
If you keep these on one page, you’ll keep them in your life.