Appendix D: One-Page Templates

Use these when you don’t want to think. Copy, paste, fill the blanks.

Template 1: The One-Page Offer

Fill this in. Then publish it as a simple page.

Who it’s for:

The painful problem:

The promised outcome:

What you’re selling (one sentence):

Price:

Proof (one screenshot / one quote / one metric):

How it works (3 steps):

Call to action (buy / book / join):

Where you will post it (one channel):

Bet:

Upside:

Worst-case:

How I survive the worst-case:

Leading indicator of trouble:

Kill switch (when I stop):

Time limit:

Next small step:

Decision:

Why now:

Alternatives considered:

Costs (money, time, attention):

Downside:

Upside:

What would change my mind:

Next action:

One outcome for the week:

One thing to ship by Friday:

One channel to show up in:

One deep-work block each weekday (time):

One thing to delete:

One relationship to follow up with: