Growth 365

One play a day. Open to any page and run it today.

Most growth books get read once and shelved. I wanted one you keep open on the desk, flip to on a slow Tuesday, and actually run something from before lunch.

So this is not a strategy. It is more than a hundred small bets, sorted by channel, each one specific enough to try today and current as of 2026. You do not read it front to back. You open to the section that matches your week. SEO day, flip to SEO. Launch coming up, flip to Viral. Not sure, flip anywhere and run the first thing you land on.

Three ideas hold the book together.

Small bets beat big plans. You cannot predict which tactic works for your product, and neither can anyone you would pay to guess. So you stop picking winners and start running cheap experiments until one pays off. Most do nothing. The cost of a dead experiment is an afternoon. The payoff of a live one compounds for years.

Easy wins first. Start with the plays that have the least friction and the fastest feedback. Momentum is a resource, and the quickest way to build it is to finish something small today instead of planning something big for next quarter. Growth on easy mode is not lazy. It is sequenced.

2026 moved the board. Most growth advice in print predates the thing that now decides who gets found. Buyers ask ChatGPT before they ask Google, and a growing share of your traffic will never see your site, only a model's summary of it. That is why this book opens with AI Visibility and Competitive Intelligence, the two sections you will not find in the classics. If you read nothing else, read those.

Each play tells you three things: what to do, why it works, and who is already doing it. When one works, run it again bigger. When it does not, you lost an afternoon and learned something real about your market. Keep a short list of what you tried. That list of dead experiments is how you find the live ones.

One play a day. Start with the section that matches your week.