Competitive Intelligence

Read your competitor's strategy off public endpoints.

Everything here hits only public, meant-to-be-served endpoints. Robots files, sitemaps, response headers, certificate logs, ad libraries, the Wayback Machine. No logins, no scraping at scale, no decompiling. It is all sitting in the open because someone had to serve it to browsers, to Google, or to regulators. You are just the one who looked.

Each play below is its own chapter. The command-line ones were run live in July 2026, so the numbers are real. Open any of them and you can run it in the next five minutes.

The plays

• The Sitemap Heist. Lift a competitor's entire programmatic-SEO engine off one public file.
• The Cookie Leak. Their cookie names are their live A/B test names.
• The Stack X-Ray. Read a company's shipping tempo off its response headers.
• The Ghost-Product Radar. Find unshipped products in public certificate logs.
• The Pricing Time Machine. Watch every pricing experiment a competitor ever ran.
• The Content Vacuum. Pull a whole content calendar as structured JSON.
• The Changelog Tail. Clock their velocity and roadmap off the public changelog.
• The Ad Library Raid. Every ad they run is public, and the long-runners are the winners.
• The Traffic Estimator. Read where their growth actually comes from.
• The Backlink Backtrace. Their best backlinks are a ready-made outreach list.
• The Review Mine. Their 1-star reviews write your positioning and roadmap.
• The Hiring Radar. Open roles are a roadmap they are required to describe.
• The Onboarding Teardown. Reverse-engineer their aha moment and nurture flow.
• The Job Board Trojan. Arrive as the solution the moment they budget for the pain.

One line to hold onto. This is recon, not espionage. Every endpoint here is public because someone chose to serve it, and the move is always to use what you find to build something better, never to deceive. There is a quiet bonus in that discipline. In a market drowning in AI slop, the operator who works from real, dated, checkable signals, and shows the receipts, is the one people end up trusting.