Brand the Free-Tier Output

Every free export becomes a live ad you never paid for.

A free plan has to be paid for with something if not money. Most companies take the payment in attention and waste it on a generic "upgrade" banner nobody reads twice. The better payment is distribution: put your name on the thing the free user is about to hand to somebody else. Gamma turned that idea into a single toggle and put a price tag directly on it.

What to do: Put a small, persistent brand mark on the artifact your free users export or share outside your product, on the link itself and on every exported file, not buried in a footer. Make removing it a named, priced feature of your first paid tier, not a vague "upgrade for more."

Why it works: The free users most likely to send your output to a client or a boardroom are your best-qualified leads, and every one of those sends now does your marketing for you.

Example: Gamma stamps a "Made with Gamma" watermark on every free-plan deck, on the shared web link and on every page of the PDF and PowerPoint export. Gamma's own help center says free users "cannot export without the watermark attached," and lists a badge-hiding toggle as a named feature: unchecked on Free, checked on Plus, Pro, and Ultra. It is removable only by upgrading.

Walk it through

I checked gamma.app directly in July 2026. Here is exactly what is on the record.

1. Read the product's own documentation, not its marketing.

Gamma's help center publishes a plan comparison table for sharing and collaboration. One row reads "Hide 'Made with Gamma' badge." Free gets a no. Plus, Pro, and Ultra get a yes. The same article says the badge appears on presentations "created under a Free plan" and warns it "may also appear when the gamma is shared by a Free account user," even for some paid accounts, until the file is re-exported. That is a company documenting its own growth mechanic in a support article, in plain language, for anyone to read.

2. Try to turn it off, and watch where the wall is.

There is a real toggle in the product: Share, Advanced Settings, "Hide 'Made by Gamma.'" Gamma's own FAQ answers the obvious question directly: "the toggle may not be available for Free plans." The feature exists. Seeing it and using it are two different tiers.

3. Check what the toggle actually costs.

Gamma doesn't hide this behind fine print. The Plus plan's own subtitle on the pricing page reads "For extra AI power and removing Gamma branding." Billed annually it comes out to €8 a seat per month, shown here. Switch to monthly billing and the same plan lists at €10 a seat per month, the U.S. dollar price most sources quote. One sentence, one price, and the person paying it already has a deck they need to send.

The read

• The badge is a named feature, not an accident. Most products bury free-tier limits in a comparison table nobody reads. Gamma put "removing Gamma branding" in the plan's one-line pitch, right under its name. They know the badge is doing work and they are not shy about charging for its removal.
• Distribution is the free plan's real product. The free tier isn't just a lead magnet that converts on usage limits. Every export and every shared link is a placement, and Gamma gets that placement regardless of whether the free user ever upgrades.
• The mechanic is enforced, not implied. The badge sticks to files created on Free even after an upgrade, until the owner re-exports. That is a company making sure the loop doesn't quietly break the moment someone starts paying.

Steal it

Find the thing your own free users export or hand to somebody outside your product. A deck, an invoice, a form, a chart, a scheduling page, a transcript, anything that leaves your app and lands in front of someone who has never heard of you. Put a small, persistent mark on it, and when you build the paid removal, name it plainly on the pricing page the way Gamma did. Buyers who already have a file they need to send will pay fast for a feature they understand in one sentence.

If you are the one buying instead of building, audit what your own team is sending out on free plans right now. A client-facing deck or invoice carrying somebody else's badge is a bad look you are paying nothing to fix. And if you ship this yourself, know the mechanic has a shelf life. Free tools built specifically to strip "Made with Gamma" from PDF and PPTX files already exist. Treat the badge as a nudge that converts your best users, not a wall that stops a determined one.

Gotchas

• Watermark-stripping tools exist and work. A basic search turns up open-source scripts and free web tools built solely to erase this exact badge from exports. Some fraction of your free users will find them. Price the real removal low enough that paying beats debugging someone else's script.
• The badge can outlive the upgrade. Per Gamma's own help docs, a presentation made or shared on a free account can keep the badge after upgrading, until it is re-exported. Build that reset into your own upgrade flow or you will field support tickets from people who paid specifically to make it disappear.
• It only works if the free output is good enough to send. A badge on a deck nobody wants to share outside the company is just a logo on a file that dies in a folder. This play amplifies a free product people already want to send. It does not create demand for a mediocre one.